Web-to-print for In-plants
It’s too easy to get bogged down in feature sets when comparing solutions. While features matter, the solution with the greatest number of bells and whistles is not necessarily going to be the best one for your organization. So the first tip in finding the most appropriate Web-to-print solution for you is to take a good hard look at your in-plant and ask a few questions about your print customers and about your own production staff.
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."