Having a Web-to-print solution is becoming essential for in-plants. For those eager to add one but unsure of how to start, here are some tips.

By Julie Shaffer

www.w2ptestdrive.com

Julie Shaffer is director of the Printing Industries of America/Graphic Arts Technical Foundation (PIA/GATF) Digital Printing Council (DPC) and heads up the Digital Business and Technology Center at PIA/GATF headquarters in Sewickley, Pa. Shaffer is well known for her graphic production expertise and is often called upon for training, presentations and consulting. She conducts research on topics such as PDF color management and Web-to-print implementation and is a frequent contributor to industry publications. Shaffer is co-author of a popular and informative book called “The PDF Print Production Guide.” You can contact her at:

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Julie Shaffer Author's page

Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.

Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."

Web-to-print for In-plants