Having a Web-to-print solution is becoming essential for in-plants. For those eager to add one but unsure of how to start, here are some tips.

By Julie Shaffer

• What are the up-front and ongoing costs to offer a W2P solution?

• How long will it take to get the system up and running? (Some vendors say two to 10 days, but unless you are very prepared, don’t believe it.)

• Will IT/special staffing will be required in-house?

• How long will it take to achieve ROI on the solution?

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Julie Shaffer Author's page

Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.

Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."

Web-to-print for In-plants