Web-to-print for In-plants
Web-to-print solutions address, among other things, consumers’ desire for self-service options. Do people really want to serve themselves? Yes—and more so every year. According to the third annual NCR Self-Service Consumer Study, conducted by Buzz Back Market Research, 86 percent of U.S. and Canadian consumers are more likely to do business with companies that offer a self-service option, whether those services are offered via the Internet, on a mobile device, or at a kiosk or ATM. This remarkably high number is an increase of 12 percent over those who gave the same response in the previous year’s study.
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
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