Having a Web-to-print solution is becoming essential for in-plants. For those eager to add one but unsure of how to start, here are some tips.

By Julie Shaffer

Do you want to manage variable data projects?

While Web-to-print solutions work well in offset environments, some are focused on digital printing workflows. Many offer variable data project management, some with links to VDP management software, others offering personalized project management via the Web browser. Some of the more sophisticated applications also include personalized URL or microsite tie-ins to variable campaigns, along with full-fledged marketing management. Bluetree Direct and Cendix are two such companies.

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Julie Shaffer Author's page

Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.

Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."

Web-to-print for In-plants