Web-to-print for In-plants
Still, hosted solutions seem far less “locked-in” than licensed software. Many vendors realize that is a good way to get printers to select their solution, so they offer both licensed and hosted versions of their software. The costs are also much less upfront, although there is often a crossover point at which it can make sense to move a hosted solution in-house, depending upon how the service is being charged (by number of transactions per month, for example.)
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
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