Web-to-print for In-plants
Going with an ASP solution also reduces some of the risks in making a decision to go with a particular vendor, as it allows the printer to “try out” a solution for a certain contracted period of time, with the option to move to another solution if this one doesn’t work.
Be aware, however, that moving from one solution to another may not be that easy, especially when templates are involved. In fact, one consideration in selecting any Web-to-print vendor’s solution is to know the format in which templated material is kept. Can it be moved to another solution down the road if needed? All vendors support the notion that material hosted on their sites are the property of the printer, so early concerns about who “owns” material on hosted solutions is a non-issue.
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
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