Having a Web-to-print solution is becoming essential for in-plants. For those eager to add one but unsure of how to start, here are some tips.

By Julie Shaffer

On the production/business side, ask yourself these questions:

Do we want to license a solution, or go with an ASP (hosted) model?

If your organization doesn’t have strong IT support, it might be a good idea to go with a hosted solution. By going with an application service provider (ASP) model, you are essentially “renting” the service from the vendor. All of your interaction with the solution is done over the Internet, including all administration. Many printers, even those that are hosting a number of branded solutions for their own clients, use this model, because it eliminates the need to worry about servers, bandwidth and internal software maintenance, not to mention the staff needed to manage all of this.

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Julie Shaffer Author's page

Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.

Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."

Web-to-print for In-plants