Having a Web-to-print solution is becoming essential for in-plants. For those eager to add one but unsure of how to start, here are some tips.

By Julie Shaffer

How print savvy are my customers?

There’s a good chance they’re not generally professional print buyers, so a template-driven solution, allowing users to choose from, and possibly personalize, posted job templates would be a better option than one that requires them to upload their own “design” files. However, maintaining templates adds a level of complexity to the production side of the equation, as someone has to manage this data, update templates as needed and so on.

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Julie Shaffer Author's page

Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.

Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."

Web-to-print for In-plants