In-plant Conferences: Consolidate and Thrive

The argument I continue to hear revolves around the idea of meeting only with organizations that service similar industry segments (i.e. higher-ed, insurance, manufacturing, government, etc.) Maybe that was valid at one time, but today it just doesn't carry water. I contend that the problems that a state printer has are the same problems an insurance printer has. We all face tighter budgets, and the do-more-with-less mentality. We all struggle with technology and the need to invest. We all battle to find qualified staff. We all have customers with unrealistic expectations (plus they use a computer that has InDesign on it, so they are "printing experts" to boot).