In-plant Conferences: Consolidate and Thrive

The Vendor Perspective

Secondly, we must stop bleeding our vendors dry on the smaller and segment-specific meetings. I have heard directly from several vendors that the small meetings have very little value to them and that they participate because they believe they must.

What if our vendors could consolidate their marketing funds and provide greater support and larger product displays for a vendor fair? I would be hard pressed to believe that additional/new vendors would choose to pass on the opportunity to show their wares to a larger number of attendees. The idea of lower registration fees and the ability to see more equipment and technology certainly appeals to me. Wouldn't that be a better fit for each of our needs?