Half-size The Ideal Press?

"With packaging—especially labels—you have to use very thin paper," he says, "so it is beneficial to have a smaller sheet size because it is easier to handle."

Kirby says many manufacturers are seeing the 23x29˝ sheet size becoming more "in vogue" for the productivity the press offers.

The press' automation offers printers the ability to compete not only for short-run work, but its six-up format and high speeds pave the way for long-run competition, as well.