Half-size The Ideal Press?

Digital color printers are not cost-effective once a job reaches the 250 sheet range, Still contends.

Heidelberg's Ruebel agrees: "If you compare the costs for the inks and the toner on a digital color printer, the toner is very expensive."

Speed is another consideration, he says.

"Our presses run at a speed of 13,000 or 15,000 sheets per hour, printing on both sides," Ruebel says. "That's something you can't do on a digital machine."