GRAPH EXPO Seminar Program Shows In-plant Printers How to Add Value to Client Projects

RESTON, VA—Enterprise printers will get the inside scoop on how to add value to client projects through the GRAPH EXPO® Seminar Program, to be held October 26 - 29 in Chicago’s McCormick Place South during GRAPH EXPO 2008. More than 70 educational sessions, as well as hands-on computer labs featuring the latest in software solutions, provide in-plant printers with real lessons that can be put to use as soon as they return to the plant.

“Now, more than ever, corporations are looking to their in-plant printer to provide more than just a print job-they need a marketing partner who can offer value-added communications pieces, through customized digital printing, multimedia marketing and other strategies,” said Ralph Nappi, president of the Graphic Arts Show Co. (GASC®). “GRAPH EXPO’s value to attendees lies in the opportunity it provides to not only evaluate all the latest graphic communications technology first-hand on the show floor, but also to learn in our many educational sessions how to apply them for greatest value for their parent company.”

All educational sessions are created by industry experts, with an eye toward providing action-oriented solutions that can easily be applied to a business. Workshop topics for in-plant printers range from technology and market forecasts to tips on personalized printing and production issues. Digital printing seminars include discussions on trans promo printing, the integration of transactional documents with promotional advertising; variable data printing and how it works; the hot digital-print markets in the coming years; color management tricks for digital printing; and the digital bindery.

Beyond digital printing, solutions-oriented sessions cover the gamut of concerns for the in-plant printer. These include workshops on how to use integrated marketing to cut through advertising clutter; selling to the corporate customer (in this case, the parent company); evaluating and justifying equipment purchases; streamlining the workflow and controlling waste in the printing plant; the pitfalls of Web-to-print services; and building and maintaining personalized URLs.

Kicking off these, and a slew of other, seminars is the 13th Annual Executive Outlook® Conference. Held October 25, the day before GRAPH EXPO 2008 opens, this year’s Executive Outlook is themed “Where Technology Meets the Marketplace-Tomorrow’s Trends in Technology - Today.” In-plant printers will get an in-depth discussion of the critical technology, markets, economics and issues affecting the graphic communications industry into the future.

A special new session for in-plant printers sponsored by the In-Plant Printing and Mailing Association (IPMA) and In-Plant Graphics, “The Future of Digital Through the Eyes of an In-Plant Printer”, to be held on Tuesday, October 28 will focus on several digital areas of special interest to the in-plant printer. It will also feature a panel of vendors and in-plant printers who will share revealing case studies focusing on issues of the highest importance to the in-plant printer today.

Complete information and registration for both the GRAPH EXPO Seminar Program and GRAPH EXPO 2008 are available online at: www.graphexpo.com .

About Graphic Arts Show Company (GASC)
GASC is owned by the National Association for Printing Leadership (NAPL), NPES The Association for Suppliers of Printing, Publishing and Converting Technologies® (NPES®), and the Printing Industries of America/Graphic Arts Technical Foundation (PIA/GATF). GASC is located at 1899 Preston White Drive, Reston, VA 20191 USA, telephone: 703/264-7200, fax: 703/620-9187, e-mail: info@gasc.org.