Graph Expo In-plant Session Draws Large Crowd

Ricoh’s Greg Cholmondeley urged managers to stress to their upper management how their in-plant is helping the organization’s core business and how digital printing can help the organization succeed. Offering a perspective from his work with Blue Cross Blue Shield of Minnesota’s in-plant, Loren Schoenzeit advised in-plants to market digital printing by starting with small projects. Find a key internal partner, he said, help them be successful using digital printing, and then promote this success to get more business and more investment capital.