Graph Expo In-plant Session Draws Large Crowd

Xerox’s Karlie Jessop and Christopher Donlon, communications leader for print production at Kohler Co., tackled the topic of cost justification of a digital press by having a mock conversation on stage, during which Donlon revealed he is considering adding two iGen3s to his three-employee in-plant. His background in sales has been useful, he said, in gaining new customers and in creating a buzz for print-on-demand. As the print buyer, he sees (and tracks) all outgoing printing so he knows what type of work his shop would have to print if it were to get a digital press. This data will help him justify any new digital printing equipment.