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Interestingly enough, "The quality of attendees is higher [this year]," observed Michael Ring, chief marketing officer and VP of sales at digital printing system provider Xeikon, Punch Graphix Digital Printing Solutions, during the show. "We can more easily identify who to talk to."
Sharon McKenney, marketing manager at folding equipment manufacturer MBO America, also noted during GRAPH EXPO that the traffic was "excellent" and wasn't limited to only local attendees. "Attendees are coming from around the country," she said. "And [they] aren't window-shopping. They're looking for. solutions."
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