Government in-plants meet in Denver for NGPA 2012 conference

By Bob Neubauer

"Direct mail helps you break through the clutter," he said.

Reblin talked about how mailers can use QR codes to increase response rates and get more information to the recipient.

"You can't put everything you want on a mail piece," he said. So add a QR code to link the recipient to that additional information online. Just make sure the scanned QR code brings the viewer to a mobile-optimized site, he cautioned.

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Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.

Government Printers Rendezvous in the Rockies