Government Printers Rendezvous in the Rockies
"I think anybody would like to say their TV commercial was seen by 80 percent of the people," he argued.
Though digital messages may be cheaper, Reblin added, "Mail is more effective than e-mail." A paper message stirs deeper emotions and richer feelings, he said. Also, he added, people receive fewer of them; the average person gets 157 e-mails a day, but just two pieces of direct mail.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
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