Gordon Ryan director of design, printing and fulfillment services for the New York State Bar Association brings several lifetimes’ worth of experience to a brand new in-plant facility.

By Mike Llewellyn

Making the Right Choices

The work that flows to the in-plant from the shop's three designers can come from any of the 120-employee association's numerous departments. The largest volume tends to come from Continuing Legal Education (CLE), which requires a large volume of direct mail and other support material for its seminars and educational events. Through the Publication department, the shop also prints the newsletters and books published by association members. The Membership department is another major customer, requiring a variety of marketing materials, as well as personalized pieces such as member identification cards.