'Good, Basic Printing'

Print runs average 5,000 pieces. Sixty percent of the work is in black and white, 30 percent is multi-color and 10 percent is four-color process. The firm prepares about a dozen school textbooks, for which only the prepress work is done in-house. The in-plant has a full-time staff of 12.

Jobs needing to be output on a Xerox DocuTech are sent out for processing, though Northam says he would like to move this capability in-house at some point.