'Good, Basic Printing'

"We're always updating our computers, copiers and other repro equipment, she says. "We also bought a couple of Ryobi perfectors and a 22-bin collator/saddle-stitcher this year, and we want to update our server. It's made us more efficient and has cut down on our turnaround time."

Some managers have the daunting task of convincing budget-conscious company owners to update old equipment. But for owner and manager Tripp, it's not a hard sell.