'Good, Basic Printing'

"It's made our work a breeze," says Tripp. "With digital prepress, one person can do the work, and with a minimum of errors. It used to be a horror doing jobs that required prepress work, but thanks to the technology we have now, we can do these jobs easily and well."

Mobile Home is a 55,000-circulation magazine with 300 separate editions, printed by region. The average print run is 250, while the largest is 1,000. Black-and-white work accounts for 95 percent of the in-plant's jobs, while 4 percent are multi-color. Among the few four-color jobs printed is the magazine's cover. "We make our own electrostatic plates, and we have color plates made for us," says Tripp.