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Now is the time to invest in wide-format technology and services — an opportunity largely driven by changes in how we communicate graphically using the environment around us. Over the past two years, we’ve seen floor and wall graphics used more frequently, and more printing on alternative substrates to create new revenue streams than ever before. The wide-format opportunity is further boosted by evolving shopping trends, including consumer preference for touchless self-checkout options requiring more wayfinding and informational signage, according to the 2019 Wide-Format Application Survey by Keypoint Intelligence.
The scope of industries and applications served by wide-format solutions allow you to meet customer needs for a wide range of solutions and create ongoing opportunities to generate new revenue and enter new markets. By introducing wide-format into your current imaging portfolio, you can also leverage your existing infrastructure to cross and upsell while tapping into new markets and reaching new customers.
As you know, expansion and product diversification are critical to growing business. Recently, we have seen increased need for certain production print applications for which wide-format solutions are ideally suited, such as the RICOH (Booth N1928) Pro L5160e, RICOH Pro TF6251, and Ricoh’s Sign & Graphics Professional Services. Partnering with Ricoh to extend into wide-format technology and services prepares and positions you for ongoing success as inkjet technologies evolve and advance.
Successful partnerships provide the expertise you need to address your unique challenges, meet your strategic business goals, and empower your team members. They also drive customer-value and long-term success.
Engaging a partner like Ricoh with a long history in wide-format and inkjet technologies is a great way to get started. Working alongside you, we open the door to wide-format services and support, including installation and design training, as well as more advanced services like ADA-compliant signage creation or vehicle wrapping. This collaboration results in more interactive offerings that deliver heightened impact and routes to revenue for your customers. Ricoh also offers specialized training and a full array of wide-format-specific resources to help your customers meet their business goals.
Take advantage of services
Don’t miss out on professional services as you explore wide-format opportunities. For example, Ricoh Wide-Format Elite Access connects print professionals to workflow experts to improve production — whether you use Ricoh equipment or not. This 1:1 connection to industry specialists help empower you to quickly resolve production challenges, and share practical knowledge and best practices for sign and graphics workflows.
By providing the support needed to flatten the learning curve, Ricoh Wide-Format Elite Access accelerates business — helping you keep pace with the evolving versatility, growing customer demands, and specific challenges of wide-format production.
Bottom line
Diversifying your portfolio with wide-format solutions and services allows you to offer more value to your customers and secure new ones in emerging markets — while simultaneously increasing your revenue. As the wide-format market expands and applications grow more diverse, partnering with Ricoh Sign & Graphics Professional Services can help you strengthen your capabilities and make the most of your equipment, regardless of brand. Drawing upon our decades of experience in all aspects of wide-format, we can work together to uncover efficiencies and create new opportunities that grow your business and help your customers thrive.
Dan Johansen is the Marketing Manager of Wide Format Solutions in the Commercial & Industrial Printing Business Group at Ricoh USA.