From the Editor: Getting What You Want

The manager told me he yearned for new digital equipment but was unsure how to go about asking for it. Despite decades of pressroom experience, he had never before had to write a proposal, and didn't even know which information to gather or how to organize it.

The dilemma, I'm sure, is familiar to some of you. Many managers are experts at running a print shop and cranking out quality products, yet the art of forging a compelling justification for new equipment is lost on them.