Cross-Media and the In-plant
The research identified a natural pattern of evolution for moving into cross-media marketing services. Successful providers started with variable data, mailing services and Web storefronts. Next, basic data services, online offerings and personalized URL capabilities were added. This was followed by expanding capabilities into more extensive campaign management, data mining and analytics, CRM, mobile barcode tracking, and marketing automation. Mobile will be the next stage in the services evolution, and its embrace by early adopters is on the rise.
- People:
- Lisa
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
