Cross-Media and the In-plant
Cross-Media Boosts Digital Volumes
In-plants and print-for-pay firms offering cross-media services reported an increase in their digital printing volumes. In-plant respondents who did see an increase reported that the lift was 12 percent on average, while print-for-pay firms reported an average increase of 13.7 percent (see Photos, Figure 3).
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- Lisa
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
