Cross-Media and the In-plant
If in-plants continue to lag behind PSPs in adoption of cross-media marketing services, they will likely lose print work to outside firms that do offer such services. Furthermore, more corporations might be prompted to outsource their printing and close their in-plants. Getting into the cross-media game can enable in-plants to increase their strategic relevance and elevate their value within their parent organizations.
- People:
- Lisa
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
