Cross-Media and the In-plant
Summing up the importance of evolving into a cross-media marketing services provider, the manager of a 32-employee in-plant at a manufacturing firm observed, “Becoming a cross-media marketing service provider was necessary to compete, differentiate ourselves, enhance our offerings and enrich strategic relationships with our marketing group. As print demand is changing, offering an entire communications solution is essential to our future success.”
- People:
- Lisa
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
