Cross-Media and the In-plant
Why Offer Cross-Media?
Obstacles notwithstanding, in-plants recognize that offering cross-media marketing presents the opportunity to enhance the value of services offered and create stronger bonds with the departments they serve, making them less likely to outsource work over a minimal cost difference. Also, these services minimize the threat of outsourcing and create new and recurring service streams.
- People:
- Lisa
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
