Cross-Media and the In-plant
At the same time, in-plants making the transition are facing barriers in persuading the organizations they serve to embrace cross-media.
“We’ve made investments to offer cross-media marketing services, but it didn’t take off as we expected,” explained the director of a 60-employee university in-plant in the Northeast. “These services are in their infancy stages because it is hard to get buy-in from our parent organization, and they are generally slow moving.”
- People:
- Lisa
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
