Cross-Media and the In-plant
Seek the help of your vendors. Industry suppliers and vendors recognize the evolution in the market and are developing services to assist you. Find out what your vendors can do to help.
And finally, get into the game. In-plants are lagging behind PSPs in terms of offering cross-media marketing services. In-plants that ignore the market evolution may face extinction if parent organizations choose to outsource print and cross-media marketing services to PSPs.
- People:
- Lisa
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
