Cross-Media and the In-plant
Team selling seals the deal. Successful providers of cross-media marketing services report that placing full responsibility for selling these services on the sales team has not worked. Instead, they are using a team selling approach that includes its various project experts (e.g., marketing, data, IT). This team sales approach was echoed by several of the firms we interviewed, who reported that it led to changes in job roles within their organizations.
- People:
- Lisa
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
