Cross-Media and the In-plant
“Marketing people need to hear about how you will solve their business problems and meet their long-term goals,” said the manager of a 32-employee in-plant operation for a manufacturing firm. “They don’t want to hear about specifications for a print project and how you will meet those specifications.”
- People:
- Lisa
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
