Cross-Media and the In-plant
The talk track is problem solving. A common message among leading cross-media marketing services firms was to stop talking about print. Profitable firms acknowledged that print is a staple of their offering (which can’t be forgotten), but the trick is to focus clients on the actual solution and its potential results, rather than stressing the print component.
- People:
- Lisa
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
