Cross-Media and the In-plant
“We need to get to the marketing department to sell these services, but our department suffers from a credibility problem in offering services beyond static print and copying,” said the director of a 75-employee university multimedia and print center. “Our attack plan has been to win printed pieces of our parent’s cross-media campaigns so that we can get into the discussion on items we can assist with today and position ourselves to expand our role.”
- People:
- Lisa
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
