Cross-Media and the In-plant
- Developing educational events.
- Entering contests or holding competitions to gain recognition.
- Producing self-promotion pieces that demonstrate competency in the ability to deliver on all facets of a cross-media campaign.
- Documenting efforts in case studies that are accessible to clients and prospects.
Swim upstream and engage the marketing department. Many in-plants already have expertise in executing the print component of their parent organizations’ marketing campaigns. The next step is getting in on the conversation with marketing and sharing what you know and what you can do.
- People:
- Lisa
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
