Cross-Media and the In-plant
Customers need proof of value and proof of you. Educating customers and demonstrating credibility are critical success factors in offering cross-media services. In many cases, customers are not asking for cross-media services because they don’t know what they are, or because they don’t know that the firms they buy print from offer these services. To fill in the customer knowledge gap, the providers Info-Trends interviewed incorporate a mix of self-promotion efforts that include:
- People:
- Lisa
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
