Cross-Media and the In-plant
Expand internal education beyond technology. Educating and training staff beyond technical training was a common practice among top providers.
“Self-education is a critical phase in the evolution,” reported the president of a quick printing franchise with 25 employees and $3.6 million in sales. “Our team spent an enormous amount of time learning about all of the channels in a multi-channel marketing campaign. We all became experts in Web, digital, mobile, social, QR codes, etc. To be successful in the sales process, you have to understand the process and make it simple so that your clients understand it too.” This company relied on vendor education to get its staff up to speed.
- People:
- Lisa
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
