Cross-Media and the In-plant
Shift the focus from production to business. Success requires a focus on business development and marketing within the organizational leadership team. The leadership of in-plants that are currently offering cross-media marketing services was considerably more likely to describe sales, marketing and business development as a primary area of responsibility.
- People:
- Lisa
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
