Cross-Media and the In-plant
Lessons from the Leaders
To help in-plants that are ready to start down the cross-media path, we’ve gathered some sage advice from the organizations interviewed for the research study (who asked to remain anonymous). Here is a synopsis of their advice for priming for success, overcoming obstacles and identifying best practices for making the transition to a cross-media marketing services provider.
- People:
- Lisa
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
