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Clients using the new system, called VIP (powered by MyOrderDesk), can submit files, order online and receive soft proofs, which has been extremely popular, reports Fogelberg.

Customers are also required to do their own preflighting, which saves the in-plant money and time.

"We have a lot of customers who don't know how to use their Quark. We were getting files that didn't have the fonts or graphics embedded in them or were RGB instead of CMYK. Our customer service people used to have to walk them through their jobs and try to figure out the problem. We were having trouble charging for the time it was taking us to do the preflighting for the customer," remarks Fogelberg.