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"There are a lot of advantages for us doing this because now it shows how we add value other than just printing," remarks Patrick O'Donnell, manager of Document Production Services for Blue Cross and Blue Shield of Michigan, in New Hudson.

150 New MFDs

In August, as the contract on 150 copiers was about to expire, O'Donnell took the opportunity to replace those machines with multifunctional devices (MFDs). Installed in the health insurance company's many offices scattered throughout Michigan, they helped the company eliminate redundant fax machines and printers.