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"That's just because we've gone through the pricing, and we've found that we are routinely 25 to 30 percent cheaper," he says.

To make sure those numbers were accurate, Nelson says Print and Mail Services had to roll up its sleeves and get to work.

"We hired a local printer that had recently sold her business," he says. "For six months we had her price all of our internal jobs as if we were sending them to the company she had owned."