Get The Respect You Deserve

"They'll say things like 'Nobody uses an in-plant anymore,' " notes Renn. And because the in-plant manager isn't around to offer a counter-argument, the commercial printers' erroneous message sticks, and people think in-plants don't have the expertise commercial printers have.

That doesn't make it true, though, and many in-plant managers have found a little attention to detail and a lot of communication go a long way toward reminding upper management that not only is the in-plant cheaper and more convenient, it's a source of printing expertise commercial printers could never match.