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"Maybe it's because this is a church, but everyone here respects each other, everyone listens to each other, and I listen to them," says Smith of his 12-employee, Cleveland, Tenn., in-plant. "And that's the best skill I've developed here."
Smith, who worked in commercial printing before arriving at White Wing, says the focus on listening to customers defines the in-plant's customer service. This tactic has worked so well that it has even brought in work from outside the church.
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