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"And delivery is so important. We've had problems in the past with trucks that don't deliver at a time when we can accept it," says Peterson, of Kansas Farm Bureau Services. "Price just sets the parameters."

Rich Bundsgaard, director of Printing Services for the University of Arkansas, couldn't agree more.He says that while mix-ups aren't commonplace, a shortfall in a distributor's inventory or delivery quality can spell disaster for a job, and can even damage an in-plant's reputation.