Fulfillment Services: Are Printers Getting It?
Fulfillment can be a profitable new service for your in-plant to offer. Just watch out for these five traps.
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Tom Quinn
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Five Focus Areas
The decision to enter the fulfillment industry is not quite as easy as it looks. Here are five areas on which to concentrate your improvement efforts.
[1] FULFILLMENT SOFTWARE NOT IMPLEMENTED CORRECTLY. Most of the printers I’ve visited have purchased one of the 3PF packages available. They’re very comprehensive software packages able to complete various fulfillment applications—from literature fulfillment to online stores requiring credit card processing. The key element of each of these packages is that they provide clients the ability to order directly from their desktops through a Web portal.
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