Fulfillment Services: Are Printers Getting It?

The fulfillment business model is a service model, whereas printing and mailing businesses rely on manufacturing models. The primary differences are that the service model generates revenue through storage, labor and systems, while the manufacturing model generates revenue based on machines.

Fulfillment services should generate bottom-line profits two to three times that of a printing operation. You should definitely be in double digits. If your fulfillment operation is continuing to grow and measuring 10 percent or better bottom-line profits, then you are getting it. If not, read on.