Fulfillment Services: Are Printers Getting It?

Fulfillment is a different business—one that bases its revenue stream on billing for people and systems, not machines. Therefore, it is important that ownership and management understand these nuances.

THE SOLUTION: Get involved and understand the nuances of the fulfillment business by attending seminars at trade shows, participating in Webinars, talking to your peers in other parts of the country and using resources provided by your associations. IPG

Tom Quinn is director of fulfillment services at the Mailing & Fulfillment Service Association (www.mfsanet.org). He can be reached at (770) 632-9253 or via e-mail at tquinn@mfsanet.org.